The Credit Pros

Remote - Senior Manager, Lifecycle Marketing (Retention Focus)

USA (Remote)

$110K/yr – $135K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end lifecycle marketing for a subscription business, owning retention, LTV, and growth across email, SMS, and education.

  • Must-have: 7+ years in lifecycle/CRM for B2C subscriptions with high-volume email/SMS programs.
  • Standout: Single-operator ownership plus hands-on data analysis and optimization.

Job Description

Responsibilities

  • Own the entire post-enrollment lifecycle, including retention and LTV
  • End-to-end lifecycle across email, SMS, and customer education
  • Day 0 onboarding and expectation setting
  • Early churn prevention (Day 7, Day 14)
  • Mid-lifecycle churn intervention (Months 3–4)
  • Continuous optimization of retention and LTV
  • Build and manage flows in Customer.io
  • Write customer-facing copy and educational content
  • Design and launch triggered journeys based on behavior and real-time data
  • Troubleshoot and fix issues without relying on a large team

Requirements

  • 7+ years in lifecycle, retention, or CRM marketing in B2C subscription businesses
  • Proven experience managing high-volume email/SMS programs (5M–10M+ sends/month)
  • Hands-on expertise with ESPs (Customer.io, Braze, Iterable, Klaviyo, etc.)
  • Experience owning lifecycle as a single operator, not just part of a team
  • Strong analytical skills—you pull and act on your own data
  • Demonstrated success reducing early-stage churn (first 90–120 days)

Preferred

  • Experience in fintech, financial services, health, telecom, or similar industries
  • Experience with event-triggered messaging (not just time-based drips)
  • Winback/reactivation experience with large datasets (100K+ users)
  • Strong writing ability (or effective use of AI tools for content creation)

Benefits

  • Health insurance: 75% company contribution & 25% employee contribution
  • Paid Time Off: 32 days paid time off