Temporary Marketing Assistant - Wolfe University Center (BBC)
Florida International University
Miami, FL (On-site)
In-houseTemporaryIntern/new grad2+ years exp.
7 hrs ago
Remote Marketing Manager
Saint Cloud, MN (Remote)
Salary Not AvailableSenior Level7+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive D2C media strategy and multi-channel performance for a regional home-improvement brand, focusing on lead generation, ROI, and data-driven optimization.
- Must-have: 7+ years in D2C marketing and multi-channel media planning
- Standout: Direct response expertise with budget responsibility and KPI optimization
- Remote-friendly role in Midwest home-improvement context
Job Description
Responsibilities
- Collaborate with the VP of Marketing to develop and implement local and regional media strategies focused on lead generation and revenue growth
- Analyze campaign performance by market and channel to identify trends, opportunities, and areas for improvement
- Develop and execute action plans to improve key performance indicators, including Cost per Opportunity (CPO), Response Rates, and Cost of Marketing (COM%)
- Recommend strategic media investments across Print, Direct Mail, DRTV, Digital (PPC and Paid Social), and Email channels
- Oversee media budgets to ensure efficient allocation and strong return on investment
- Manage agency partnerships to ensure timely production and execution of marketing initiatives
- Conduct testing (A/B and other methodologies) to optimize campaign effectiveness
- Ensure all direct response marketing activities comply with applicable regulations and industry best practices
- Provide regular performance reporting and strategic insights to executive leadership
Requirements
- Minimum of 7 years of experience in D2C (Direct To Customer)marketing and media strategy
- At least 5 years of direct response marketing experience
- Demonstrated success managing multi-channel campaigns and performance-based budgets
- Strong analytical skills with the ability to interpret data and inform strategic decisions
- Advanced proficiency in Microsoft Excel and PowerPoint
- Bachelor’s degree in Marketing or a related field (MBA or Master’s degree preferred)
Your Home Improvement Company
Your Home Improvement Company is the largest full-service home improvement company in the Midwest. We customize your experience and all aspects of craftsmanship to help you create the home of your dreams with the top-performing brands and features you’ve been wanting, for less. YHIC is part of Great Day Improvements, a national leader bringing trusted brands together and designing the home improvement process around you.
Founded in 2004
Waite Park, Minnesota, USA
136 employees (16 in marketing)
Traffic Signals
Monthly Visitors
4.2K
Monthly Google Ads Budget
$174.8K
Traffic Source Mix
Search
38%
Direct
45.5%
Referral
8.1%
Social
6.8%
Paid
1.3%
Headcount Trend
Current headcount: ~136
Marketing Team
Marketing Team Size
13 (10% of company)
Median Career Experience
8.5 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
1
