Regional Social Media Manager

Detroit, MI (On-site)

$4K/mo – $5K/moIntern/New Grad1+ years expFull time

Posted 9 days ago

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Job Summary

Own the regional social media program across Instagram and TikTok, drive weekly content planning and rapid-response storytelling, and lead performance-driven reporting; mentor up to 15 Content Creator Fellows while coordinating with organizing, data, and voter protection teams.

  • Own day-to-day publishing decisions and brand voice for youth-focused platforms
  • Scale the For Michigan Student Creator Network and deliver digital stories from field organizing
  • Collaborate across organizing, data, and voter protection teams to optimize impact

Job Description

Responsibilities

  • Account Ownership & Growth - Manage and grow assigned Instagram, TikTok, and emerging platform accounts
  • Build weekly content plans aligned with organizing and election phases
  • Track performance and adjust strategy based on analytics
  • Content Creation & Rapid Response - Write sharp, platform-native copy for social and SMS
  • Film and edit short-form video content
  • Produce graphics and storytelling assets
  • Identify trends and deploy rapid-response content in real time
  • Translate field organizing into compelling digital stories
  • Fellow Management - Manage and coach up to 15 Content Creator Fellows for one of region
  • Provide feedback, ensure message discipline, and maintain quality control

Requirements

  • 1 – 3 years of experience in digital communications, campaigns, advocacy, or content creation
  • Strong writer with sharp political instincts and attention to detail
  • Comfortable owning accounts and making day-to-day publishing decisions
  • Highly online and culturally fluent in youth spaces
  • Organized, fast-moving, and comfortable in a high-pressure political environment
  • Passionate about youth civic engagement
  • Have a strong understanding or willingness to learn about ballot initiatives/c3/c4/PAC regulations for social media

Preferred

  • Experience managing brand or political social accounts
  • Proficiency in a short-form video editing software (CapCut, Premiere, Final Cut, etc.)
  • Graphic design skills (Canva, Adobe Suite, etc.)
  • Familiarity with analytics tools, spreadsheets, or reporting dashboards
  • Experience in political campaigns, voter engagement, or campus organizing

Benefits

  • a generous benefits package
For Michigan logo

For Michigan

We work to empower students to take leadership in their community to increase youth civic engagement in the democratic process.

Founded in 2024
21 employees (3 in marketing)

Traffic Signals

Monthly Visitors
555
Traffic Source Mix
Search
35.8%
Direct
41.5%
Referral
12.2%
Social
8.7%
Paid
0.8%

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
3 (14% of company)
Marketing Roles Posted (Last 30 Days)
1