Regional Performance Marketing Strategy Lead at Uber | New York City, NY | $169K/yr – $188K/yr

Uber

Regional Performance Marketing Strategy Lead

New York City, NY (On-site)

$169K/yr – $188K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and orchestrate global paid marketing strategy across channels, aligning with Finance and Growth teams to drive multi-market ROI and scalable growth.

Own cross-channel paid strategy with SEM, Social, Display, Affiliate and emerging channels, coordinating with regional growth teams.
Partner with Marketing Science and analytics to include incrementality and attribution in strategic recommendations.
Develop executive-ready narratives linking marketing performance to business outcomes for global leadership.

Job Description

Responsibilities

Drive Global Paid Marketing Strategy
Identify market-specific needs, growth opportunities, and business priorities
Develop cross-channel paid marketing strategies with our SEM, Social, Display, Affiliate, and emerging channel teams
Scale successful growth initiatives and best practices globally
Represent the global Paid Marketing organization for business and finance leaders across Uber
Review channel plans, performance trends, and growth initiatives to identify opportunities, risks, and areas for optimization
Provide strategic guidance on how we support product launches, seasonal priorities, market expansion efforts, and other business initiatives
Partner closely with Marketing Science and analytics teams to incorporate incrementality, attribution, and measurement insights into strategic recommendations
Synthesize paid marketing performance, risks, and opportunities into clear strategic input for business and marketing stakeholders to align the key decisions that unlock growth
Develop executive-ready narratives that connect marketing performance to broader business outcomes
Build alignment across regional growth teams, global channel teams, Marketing Science, Finance, Strategic Planning, and other key stakeholders
Facilitate discussions to prioritize opportunities, evaluate tradeoffs, and align teams on the highest-impact growth initiatives
Represent Paid Marketing Strategy in cross-functional forums and help drive consistency in how opportunities are evaluated across teams and regions
Influence decision-making through strong communication, data-driven recommendations, and stakeholder partnership
Help improve how paid marketing insights, performance learnings, and best practices are shared across teams and regions
Provide paid marketing expertise and performance insights to support budget planning and target-setting discussions in partnership with Finance and Strategic Planning teams
Drive visibility into performance trends, opportunities, and risks through clear communication and reporting
Support the development of scalable processes and frameworks that improve strategic decision-making across paid marketing

Requirements

7+ years of experience in Performance Marketing, Growth Marketing, Marketing Strategy, Digital Media, or related analytical growth functions
Bachelor's degree in Marketing, Business, Economics, or equivalent practical experience
Experience developing multi-channel acquisition or growth strategies across global or regional markets
Strong understanding of paid marketing fundamentals, including ROAS optimization, attribution, incrementality, and performance measurement frameworks

Nice to Have

Experience influencing cross-functional stakeholders within large, matrixed organizations
Ability to synthesize complex data and business inputs into clear strategic recommendations and executive-level narratives
Experience partnering with Finance, analytics, or strategic planning teams on growth planning and prioritization initiatives
Familiarity with enterprise marketing technology ecosystems, including MMPs, experimentation frameworks, lift testing, and marketing automation platforms
Experience supporting international markets and understanding regional media or growth dynamics across Americas, EMEA, APAC, or North Asia preferred
Experience working in the technology industry

Benefits

All full-time employees are eligible to participate in a 401(k) plan
Eligible to participate in Uber's bonus program
May be offered an equity award
Other types of compensation

Uber

3.9 Glassdoor

We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now.The idea for Uber was born on a snowy night in Paris in 2008, and ever since then our DNA of reimagination and reinvention carries on. We’ve grown into a global platform powering flexible earnings and the movement of people and things in ever expanding ways. We’ve gone from connecting rides on 4 wheels to 2 wheels to 18-wheel freight deliveries. From takeout meals to daily essentials to prescription drugs to just about anything you need at any time and earning your way. From drivers with background checks to real-time verification, safety is a top priority every single day. At Uber, the pursuit of reimagination is never finished, never stops, and is always just beginning.

Founded in 2009

San Francisco, California, USA

138K employees (2,351 in marketing)

www.uber.com

70% recommend to a friend

76% CEO approval