Responsibilities

• Identify market-specific needs, growth opportunities, and business priorities.
• Develop cross-channel paid marketing strategies with our SEM, Social, Display, Affiliate, and emerging channel teams.
• Scale successful growth initiatives and best practices globally.
• Represent the global Paid Marketing organization for business and finance leaders across Uber.
• Review channel plans, performance trends, and growth initiatives to identify opportunities, risks, and areas for optimization.
• Provide strategic guidance on how we support product launches, seasonal priorities, market expansion efforts, and other business initiatives.
• Partner closely with Marketing Science and analytics teams to incorporate incrementality, attribution, and measurement insights into strategic recommendations.
• Synthesize paid marketing performance, risks, and opportunities into clear strategic input for business and marketing stakeholders to align the key decisions that unlock growth
• Develop executive-ready narratives that connect marketing performance to broader business outcomes.
• Build alignment across regional growth teams, global channel teams, Marketing Science, Finance, Strategic Planning, and other key stakeholders.

Requirements

• 7+ years of experience in Performance Marketing, Growth Marketing, Marketing Strategy, Digital Media, or related analytical growth functions.
• Bachelor's degree in Marketing, Business, Economics, or equivalent practical experience.
• Experience developing multi-channel acquisition or growth strategies across global or regional markets.
• Strong understanding of paid marketing fundamentals, including ROAS optimization, attribution, incrementality, and performance measurement frameworks.

Preferred

• Experience influencing cross-functional stakeholders within large, matrixed organizations.
• Ability to synthesize complex data and business inputs into clear strategic recommendations and executive-level narratives.
• Experience partnering with Finance, analytics, or strategic planning teams on growth planning and prioritization initiatives.
• Familiarity with enterprise marketing technology ecosystems, including MMPs, experimentation frameworks, lift testing, and marketing automation platforms.
• Experience supporting international markets and understanding regional media or growth dynamics across Americas, EMEA, APAC, or North Asia preferred.
• Experience working in the technology industry.