Responsibilities

• Develop, recommend, and implement regional marketing campaigns and customer engagement strategies aligned with commercial objectives, including Account-Based Marketing (ABM) initiatives.
• Partner with Sales, Product Development, and Tech Support to develop and execute customer engagement programs, including scientific seminars, Lunch & Learns, workshops, conferences, vendor shows, coffee socials, and other offline marketing initiatives.
• Evaluate regional market trends and identify strategic marketing opportunities to increase customer engagement, brand awareness, and commercial growth.
• Lead cross-functional collaboration with Sales, Product Development, Tech Support, and other stakeholders to successfully execute regional marketing initiatives.
• Analyze campaign performance and marketing data to develop recommendations that optimize customer engagement, campaign effectiveness, and marketing ROI.
• Analyze regional market trends and business needs to develop recommendations for marketing priorities and customer engagement strategies that support commercial objectives.
• Travel throughout the West Coast to support customer-facing marketing activities and industry events.
• Other projects or responsibilities as assigned.

Requirements

• Bachelor's degree in Marketing, Business, Biology, Biotechnology, Biomedical Sciences, or another related discipline with 2+ years of relevant professional experience, or a Master's degree in a related field.
• Strong interest in life sciences, customer engagement, and B2B marketing.
• Excellent project management, organizational, and communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Willingness to travel up to 30–40%.
• Professional proficiency in Mandarin Chinese (spoken and written) is highly preferred.
• Degree or research experience in Biology, Biotechnology, Cell Biology, Molecular Biology, Immunology, or another Life Science discipline.
• Exposure to or interest in Account-Based Marketing (ABM), customer engagement, or regional marketing initiatives.
• Experience planning and executing scientific conferences, workshops, Lunch & Learns, vendor shows, or other customer-facing events.
• Experience using Salesforce, HubSpot, or other CRM and marketing automation platforms.