Responsibilities

• Be Wyld’s Regional Marketing Leader and POC – supporting Sales in executing region / state-specific plans via impactful Marketing tactics (Key focus in Texas, Minnesota, Georgia, Tennessee)
• Build and maintain strong relationships and communication with NWNG Sales Director, Sales Manager and Sales Market Development Managers to drive success on Brand presence, Merchandising, Activations, and National / Regional Programming
• Work closely with key Wholesaler partners to ensure Wyld is top of mind and best represented - this includes in-market ride-alongs, sampling, education and delivering Marketing materials
• Increased emphasis on execution of 360 programming (merchandising, advertising, OOH, sampling, events, digital) with key accounts – planning, executing and reporting / learning
• Manage account / state / region-specific Merchandising projects from ideation to execution - including management of vendors, budget and PO process
• Support Go-To-Market strategy by leading training of new tools to the NWNG Sales organization - including creation of new Brand / Trade training videos and presenting new product launch playbooks
• Identify and lead larger in-store / out-of-store activations like community events, partnerships and digital / print advertising to drive Brand awareness
• Manage region's Marketing spend - aligning with each state's goals and finding new opportunities, flexing resource and budget to increase Brand awareness and Sales revenue
• Actively participate in local events, partnerships, promotional opportunities and select Trade Shows to drive Brand awareness and provide product samples (unmedicated, where appropriate)

Requirements

• 3-5 years Field or Trade Marketing experience strongly preferred with an understanding of Merchandising, Project Management and Event planning / coordination; or equivalent combination of education and CPG Sales experience.
• Must have experience working in a fast-paced work environment.
• Must have strong attention to detail and exceptional customer service skills.
• Must be organized and have strong communication skills.
• Must understand and follow basic verbal and written instructions.
• Basic PC office application skills are required
• Must be able to effectively communicate in English, both verbally and written.
• Possess basic mathematical skills: addition, subtraction, multiplication, and division
• Must obtain all state required: permits, licenses, certifications
• Travel Requirements: This position requires up to 50% travel throughout the regional territory, occasionally work on weekends to support key activations

Preferred

• Wholesaler management and CPG experience is preferred.

Benefits

• As a exempt employee , you'll receive a competitive salary of $90,000 - $110,000/yr + bonus potential, 11 paid holidays, 120 hours of PTO, 401K, and fully paid health, dental and vision insurance.