Regional Marketing Manager

Dallas, TX (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive regional marketing for Polsinelli's Texas offices with local strategy, partner alignment, and lead generation.

  • Lead the local marketing strategy and execution in partnership with the Office Managing Partner.
  • Demonstrated 5+ years in law firm or professional services events/marketing coordination.
  • Coordinate cross-functional efforts with Marketing, BD, and Office Admin to drive leads.

Job Description

Responsibilities

  • Serve as marketing lead to assigned office
  • Lead and manage the development and execution of a local marketing strategy in partnership with the Office Managing Partner and Senior Regional Marketing Manager that supports the OMP-C strategy
  • Understand the “driver” practices in each market and propose activities, thought leadership, and present client and prospective client engagement opportunities for local attorneys in these areas. Be aware of our competitive positions and use that knowledge to make informed recommendations
  • Manage office marketing budgets and help actualize the goals aligned to the local marketing strategy in partnership with the Office Managing Partner and Senior Regional Marketing Manager
  • Lead the development, coordination, and tracking of high-level partnerships with brand-enhancing local professional and civic organizations, industry associations, and educational institutions to identify leadership positions, speaking and conference presentation roles, membership options, and support local succession planning for the firm's key organizations
  • Have an awareness of office clients, their roles in our events, and their involvement within the community, with a focus on “dot-connecting” to foster stronger engagement and collaboration
  • Manage office and community engagements and sponsorships that will generate leads and partnerships with attorneys
  • Have a deep understanding of each target practice in assigned market(s) and the competitive position, including knowing top clients and prospective clients
  • Partner with the Marketing team on targeted list development, client communications, and promotion
  • Manage local surveys and submissions

Requirements

  • Bachelor''s Degree
  • Law Firm experience ( preferred )
  • Minimum five (5) years’ experience, preferably in a professional services or law firm event coordinator role
  • Ability to work outside of regular office hours, and a flexible schedule and means to travel as needed
  • Takes ownership of firmwide strategic initiatives as assigned
  • Exceptional people skills and high level of professionalism and client service
  • Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs, and risks associated with each solution
  • Team player with a “can-do” attitude who demonstrates resourcefulness
  • Experience managing budgets and driving cost-effective strategies
  • Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)
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Polsinelli

Polsinelli is an Am Law 100 firm with more than 1,200 attorneys in over 25 offices nationwide. Recognized by legal research firm BTI Consulting as one of the top firms for excellent client service and client relationships, Polsinelli attorneys provide value through practical legal counsel infused with business insight and focus on health care, real estate, finance, technology, private equity and corporate transactions. www.polsinelli.com | Polsinelli PC | Polsinelli LLP in California

Founded in 1972
USA
2.2K employees (57 in marketing)

Traffic Signals

Monthly Visitors
53.2K
Traffic Source Mix
Search
52.9%
Direct
42.3%
Referral
4.1%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
48 (2% of company)
Median Career Experience
13 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
2

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