Regional Marketing Manager - North America

Austin, TX (Hybrid)

$80K/yr – $120K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive US regional marketing to generate pipeline and MRR for Agicap’s cash-flow software.

  • Own regional marketing strategy to drive pipeline and US revenue
  • Must-have: 3–5 years in field/regional marketing in B2B SaaS
  • Standout: Collaboration with US CRO, global HQ, and GTM agency

Job Description

Responsibilities

  • Develop and execute regional marketing strategies to drive revenue and demand generation, and brand awareness in the US market.
  • Serve as a strategic marketing partner to the US CRO and regional sales teams, ensuring strong alignment on business goals and pipeline development.
  • Collaborate with global marketing at HQ and our GTM agency to tailor and execute performance campaigns for the US market, utilizing a broad mix of digital and traditional marketing channels.
  • Foster relationships with industry partners, associations, and influencers in the finance field.
  • Plan, coordinate, and execute webinars, field events, and industry conferences, including logistics, audience acquisition, and speaker management.
  • Communicate strategies, campaign plans, and results across regional and global teams for maximum impact and alignment.
  • Analyze key marketing metrics and campaign performance, providing actionable insights and recommendations for future investments.
  • Continually monitor US and industry trends to refine messaging and marketing tactics.
  • Focus on driving Pipeline and MRR (monthly recurring revenue) through effective marketing mix and campaign execution.
  • Grow and position the AGICAP brand as a leader in cash flow management software within the US market.
  • Independently manage a variety of marketing projects, such as producing customer case studies and video testimonials, from ideation through completion.

Requirements

  • Minimum 3-5 years’ experience in field marketing or regional marketing roles, ideally within B2B SaaS or technology sectors.
  • Demonstrated success working as a key business partner to sales, country managers, and cross-functional stakeholders on regional strategy.
  • Entrepreneurial, highly sales-oriented approach with a proven ability to thrive in a start-up or fast-growing environment.
  • Excellent project management and communication skills.
  • Experience with HubSpot and event/webinar tools is preferred.
  • Strong ability to work independently, prioritize workloads, and drive multiple projects simultaneously to completion.
  • Experience collaborating across international teams and cultures.
  • Passionate team player who takes initiative and is motivated to achieve both personal and team goals.

Preferred

  • Bonus: Experience working with US and/or global SaaS companies; familiarity with cash flow or financial management solutions is a plus.

Benefits

  • Competitive benefits package , including comprehensive health coverage and a 401(k) plan
  • Stock options available for top performers
Agicap logo

Agicap

Founded in 2016, Agicap is at the forefront of cash management innovation, with a Treasury Management Platform integrating Banking & ERP connectivity, Cash Management, Liquidity Planning, Accounts Receivable, Accounts Payable.With over 8,000 clients across Europe and the US, Agicap continues to empower businesses to achieve operational excellence and maintain a culture of cash performance.

Founded in 2016
Lyon, Auvergne-Rhône-Alpes, FRA
755 employees (40 in marketing)

Traffic Signals

Monthly Visitors
230.5K
Monthly Google Ads Budget
$25.1K
Traffic Source Mix
Search
54.3%
Direct
38.9%
Referral
5%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~782

Marketing Team

Marketing Team Size
26 (3% of company)