Responsibilities

• Develop and execute regional marketing plans that support acquisition, retention, and brand awareness across all studios in the territory.
• Coach franchise owners and studio managers on local marketing best practices, including grassroots, community partnerships, referral programs, and in-studio activations.
• Localize and roll out national campaigns, promotions, and brand initiatives, ensuring they are executed consistently and on time at the studio level.
• Analyze regional performance (leads, trial offers, intro packages, memberships, cost per lead, cost per acquisition) and recommend actions to improve ROI.
• Partner with the centralized/corporate marketing team on paid media, email, CRM, and social plans that drive traffic and conversion for studios in the region.
• Lead regular check-ins to review marketing calendars, KPIs, lead follow-up processes, and sales funnels.
• Support new studio openings and key events (pre-sale, soft opening, grand opening, anniversaries) with launch playbooks, marketing timelines, and vendor coordination.
• Ensure brand standards are upheld across all local marketing touchpoints, including social content, email, print collateral, and community-facing materials.
• Identify high-performing studios and codify their marketing playbooks into scalable templates, trainings, and tools for the wider region.
• Coordinate with operations, sales, and brand leadership to align marketing initiatives with broader business goals and franchisee needs.