Regional Marketing & Business Development Manager

San Francisco, CA (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive regional brand presence and live-event growth for Crimson in the Bay Area with local partnerships.

  • Own end-to-end regional marketing and live events to drive growth.
  • Must-have: Experience managing events from concept through follow-up and delivery.
  • Standout: Proven ability to form productive local partnerships and tailor content.

Job Description

Responsibilities

  • Take full ownership of Crimson’s brand presence and market growth across your assigned region.
  • Design and execute localized marketing campaigns to promote events — both live and virtual — to relevant audiences.
  • Identify, form, and nurture meaningful partnerships with schools, community organizations, educational institutions, and other relevant local entities.
  • Manage partner relationships strategically to maximize mutual value and long-term return.
  • Manage live events end-to-end: from venue sourcing and logistics, through speaker engagement, to on-the-day execution and post-event follow-up.
  • Develop and distribute tailored, regionalized event follow-up communications to sustain audience engagement and drive conversion.
  • Maintain a presence at events, including on evenings and weekends where required.
  • Produce relevant, high-quality local content, including slide decks, eBooks, advertising copy, and email communications.
  • Track and report on the performance of regional activities, with a focus on revenue attribution and campaign effectiveness.
  • Bring a data-informed mindset to continuously refine your approach and maximize local impact

Requirements

  • 3–5 years of experience in marketing, events, business development, or a closely related field.
  • Demonstrated ability to manage events from conception through to execution and follow-up.
  • A track record of developing and maintaining productive external partnerships.
  • Strong written communication skills, with experience producing marketing and content assets.
  • Comfortable working both independently and collaboratively in a fast-paced, growth-oriented environment.
  • Highly organized with excellent attention to detail and the ability to manage multiple priorities simultaneously.
  • Familiarity with performance tracking, reporting, and a results-oriented mindset.
  • A genuine passion for education and the belief that access to great guidance can transform a student’s future.

Benefits

  • Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
  • Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
  • $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
  • Psychologist on staff
  • Insightful fireside chats and workshops to help support our high-performing and ambitious team
  • Radical Candor is a feedback approach we live by
  • We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!
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Crimson Education

4.0 Glassdoor

Crimson supports students from around the world to become world-class leaders. What started 10 years ago as an admissions consultancy helping Kiwi students get into the world’s top colleges has turned into an ecosystem of online education products that allow students around the world to accelerate their studies from pre-primary to postgraduate. Through rapid innovations in product and tech, we have scaled our impact and supercharged the education careers of over 100,000 students from more than 60 countries.Services include in-depth US, UK, EU and Australian university admissions support, Australia and New Zealand medical school admissions support, local curriculum tutoring, and extracurricular mentoring.Visit the Crimson Education website to learn more about our network, our edtech platforms and free resources for families.

Founded in 2013
Auckland, Auckland, NZL
1.8K employees (219 in marketing)
80% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$43.3K
Traffic Source Mix
Search
46.3%
Direct
47.9%
Referral
3.6%
Social
1.4%
Paid
0.7%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
203 (11% of company)
Median Career Experience
6 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$154M
Last Raise
$25M
Series Unknown, 1 years ago

Funding History

  • Nov 2024
    Series Unknown • $25M
  • Jul 2024
    Series D • $39.9M
  • Oct 2022
    Series Unknown • $19M

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