Responsibilities

• Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
• Assist the Administrator and department directors in the development and use of marketing and public relations policies and procedures.
• Establish a rapport in and between departments so that each staff member can realize the importance of their role in our marketing and public relations programs.
• Develop, organize, implement, evaluate, educate, and direct the facility’s public relations and marketing programs and activities.
• Maintain and increase the facility’s census by providing the community with information about the facility’s programs, services, and practices.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in marketing or public relations, preferably in a healthcare setting.
• Strong organizational and communication skills.
• Ability to work independently and as part of a team.
• Knowledge of regulatory requirements and compliance standards.
• Ability to lift and move up to 50 pounds.
• Ability to stand and walk for extended periods.

Preferred

• Experience in educational program development and implementation.
• Certification in Marketing or related field.
• Proficiency in using marketing software and tools.
• Strong leadership and mentoring skills.
• Ability to adapt to changing marketing environments and regulations.
• Excellent problem-solving and critical-thinking abilities.