Responsibilities

• Drive store traffic and new customer growth across the Inland Empire market.
• Plan and execute local events, grassroots activations, and community marketing initiatives.
• Build, negotiate, and maintain relationships with local businesses, nonprofits, and community organizations.
• Develop partnerships with local creators and influencers to generate authentic content and increase brand awareness.
• Manage regional event budgets, vendors, logistics, and field marketing operations from planning through execution.
• Support localized marketing campaigns while maintaining embarc's brand standards.
• Gather customer and community insights to help improve future marketing strategies and campaigns.
• Ensure all marketing activities comply with DCC regulations and local requirements.
• Track and report weekly performance metrics, partnership activity, and event results.
• Success Metrics: Growth in store traffic and new customers, successful execution of regional events, partnership development, PPC signups, social reach through community collaborations, and overall marketing ROI.

Requirements

• 3+ years of experience in field marketing, event marketing, community engagement, experiential marketing, or a related role.
• Experience planning and executing events from concept through completion.
• Strong relationship-building and partnership development skills.
• Excellent project management and organizational abilities.
• Experience managing budgets, vendors, and multiple projects simultaneously.
• Comfortable working independently while representing a growing consumer brand.
• Experience in retail, hospitality, consumer products, cannabis, or another customer-facing industry preferred.

Preferred

• Experience in retail, hospitality, consumer products, cannabis, or another customer-facing industry preferred.