Responsibilities

• Sits on Department of Communications executive leadership team, representing Regional Network priorities and ensuring alignment between central and regional marcom teams.
• Serves as the Department of Communications representative at Regional Network executive leadership meetings.
• Advises local executives on communications and marketing strategy, reputation management, growth and stakeholder engagement.
• Partners with Regional Network clinical and operational leaders to identify strategic growth opportunities and create aligned, measurable plans to meet those priorities.
• Owns governance, prioritization and resource decision alignment for Regional Network marketing and communications, resolving competing priorities across regional and enterprise stakeholders.
• Leads integration of people, processes, technology and culture between regional and centralized marcom teams.
• Helps transition regional health system brands to align with Michigan Medicine’s master brand and shared services operating model.
• Promotes alignment with enterprise strategy and initiatives, while respecting and advocating for local community culture and market nuance.
• Helps ensure that enterprise strategies are translated into locally relevant marketing, communications and employee engagement plans.
• Ensures consistent application of brand standards, messaging, and strategic priorities across Regional Network markets.

Requirements

• 8+ years of progressive experience in marketing and/or communications, preferably in health care or a complex, matrixed organization.
• Demonstrated experience leading teams and influencing across a matrixed environment.
• Experience in budget management and operational leadership.
• Bachelor’s degree in marketing, communications, public relations, or related field.
• Master degree is preferred.
• Strong strategic thinking, executive presence, and ability to translate strategy into action.
• Executive level communication and presentation skills with demonstrated ability to advise and influence C-suite stakeholders, strong relationship-building across clinical, operations, and communications functions.
• Proven ability to collaborate with hospital and medical group leadership to set growth targets, align marcomm strategy to business objectives, and develop measurable KPIs that demonstrate the impact of marketing and communications on volume, revenue, and strategic outcomes.
• Enterprise mindset with local market sensitivity
• Influencing without direct authority