Responsibilities

• Lead activation planning and implementation of Joint Business Plans (JBP) for top customers in the assigned area.
• Influence the development and execution of marketing trade programs that support assigned account priorities and business objectives.
• Partner with Central Marketing to build brand awareness through social media, regional sponsorships, and events.
• Develop and execute activation tactics to increase sales volume and market share across assigned accounts and prospects.
• Communicate and activate seasonal promotions and offers for partnered accounts.
• Maintain alignment with RAM, ROM, Directors, through regular meetings, performance updates and feedback loops.
• Partner with cross-functional teams (ROM, RAM, Directors) to drive national/regional sales and margin growth.
• Enable and influence local teams, providing both informal and formal guidance and timely feedback.
• Own individual and national/regional sales targets, including volume, margin, execution and customer growth goals.
• Provide actionable insights and feedback to AN and Central Marketing teams.
• Foster a culture of respect, learning, and growth, aligned with AN Culture values: Courage, Collaboration, and Ownership.
• Evaluate the effectiveness of marketing investment playbooks, including Omnichannel Promotions, Incentives.
• Measure ROI of local events, sponsorships, and activation investments; recommend improvements to increase effectiveness and inform future planning.
• Translate national strategy into channel tools and programs, including applicable promotions, newsletters, and customer communications.
• Use Salesforce CRM to track marketing investments, marketing activities, and maintain accurate account histories.
• Leverage Power BI to identify growth opportunities and performance gaps.
• Demonstrate deep knowledge of the full product portfolio, with emphasis on value-added lifestyle and livestock solutions

Requirements

• Bachelor’s degree in marketing, Agriculture, or business-related field plus 3-5 years of industry experience; or, an equivalent of 7+ years of successful work experience in industry or marketing experience.
• Understand key business drivers, and connect activation priorities to profitable growth.
• Ability to see the “big picture” (Vital Few emphasis) of the organization, understands business key drivers, and connect activation priorities to produce profitable growth.
• Proactive communicator with exceptional written, verbal, and formal presentation skills.
• Trustworthy with a strong level of personal commitment.
• Ability to make quality decisions, prioritize work, and execute in a matrixed, fast-paced work environment.
• Ability to work independently and manage productivity.
• Experience demonstrating agility and leading/adapting quickly to change.
• Technical feed and agriculture product expertise with the ability to educate and influence others on products, services, and activation programs.

Benefits

• Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).