Responsibilities

• Serve as a liaison between General Motors, Chevy LMAs and CRG by communicating alignment with national brand programs and initiatives.
• Understand the Clients’ business objectives as well as the business climate in their region including sales rate, inventory, competitive marketing activities and market share.
• Understand Brand strategy and marketing communication activities and lead the development of strategies and tactics that extend, amplify and activate these initiatives in the local market.
• Analyze the business and lead the development of strategic marketing communication solutions for the Clients.
• Report timely and accurate information to CRG on market conditions, Chevy LMA marketing communications activities and problems or critical solutions.
• Management of CRG field employees within an assigned region including time reporting and expense reimbursement approval, position/dept training, performance evaluations, employee relations issues and hiring.
• Supervision of all financial responsibilities including monitoring budget and cash flow and perform budgetary controls.
• Travel to and attendance at select monthly LMA meetings

Requirements

• Bachelor's degree in Advertising, Marketing, Communications, Business-related or equivalent, relevant experience.
• 8-10 years of previous dealer group experience working in the Field in a supervisory role
• Ability to develop strategic marketing communication plans.
• Must have strong presentation skills, experience with client interaction and possess confidence to assertively and tactfully manage challenging clients.
• Firm grasp of financial management and forecasting.
• Exceptional communication skills (both verbal and written) with internal agency departments, vendors and LMA clients.
• Must be agile, organized, efficient and creative on both strategic and tactical levels to keep up with the active workload of this retail account.
• Must have a keen understanding of the automotive industry and Chevy products.
• Comprehensive understanding of all retail media channels, specifically digital and broadcast media planning/buying

Benefits

• medical coverage, dental, vision, disability, 401k, and paid time off
• Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met
• Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met