Reels / Short-Form Content Specialist — US Financial Services (Remote)

USA (Remote)

Salary Not AvailableMid LevelFreelance

Posted 2 weeks ago

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Job Summary

Own end-to-end short-form finance content for US small business audiences, from concept to publishing, while building a repeatable content calendar, optimizing for reach and engagement, and translating CFO topics into watchable videos.

  • Own the full production pipeline from concept through publishing and captions.
  • Proactively build a content calendar and pitch ideas to grow organic reach on Instagram and TikTok.
  • Translate accounting and CFO topics into engaging, US audience–friendly short videos and track performance to refine strategy.

Job Description

Responsibilities

  • Own the full production pipeline: concept → script/hook → filming (or sourcing footage) → editing → captions → publishing
  • Build and run a content calendar independently — proactively pitch ideas, not just wait for direction
  • Translate accounting/CFO topics into short-form content that's genuinely watchable for US small business owners (not corporate/dry)
  • Grow organic reach, engagement, and follower count on Instagram/TikTok
  • Build long-term brand trust and awareness — consistency and voice matter more than one-off virality
  • Track what's working (reach, saves, shares, follower growth) and adjust the content strategy accordingly
  • Stay on top of Reels/TikTok trends and adapt them to a B2B financial services voice

Requirements

  • A portfolio of Reels/short-form video you personally shot and edited — send links, not a resume
  • Strong hands-on editing skills (CapCut, Premiere Rush, or similar)
  • Native or near-native English — you'll be writing scripts and hooks for a US audience
  • Self-starter: generates ideas, doesn't wait for a creative brief
  • Comfortable working independently and owning outcomes, not just tasks

Preferred

  • Prior content work for finance, accounting, legal, or other B2B professional services brands
  • Comfortable on camera, or able to direct talent who is
  • Basic understanding of how organic content strategy supports paid social later on
  • Experience with US small business owner or entrepreneur audiences