RedNote Content Creation Intern 小红书内容创作实习生 at Think Academy U.S | San Jose, CA

Think Academy U.S

RedNote Content Creation Intern 小红书内容创作实习生

San Jose, CA (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 3 months ago

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Job Summary

Drive Xiaohongshu content strategy for Think Academy US to attract and convert parents and students.

负责小红书账号的内容策划与选题输出，结合目标用户需求、平台趋势和业务目标，持续产出有传播力、有转化力的内容方向。
Must-have: 有小红书内容相关经验，优先有美国教育行业或教育/家庭消费赛道经验。
Standout: 与运营、投放、销售等跨团队协同，持续优化内容矩阵并快速迭代。

Job Description

Responsibilities

负责小红书账号的内容策划与选题输出，结合目标用户需求、平台趋势和业务目标，持续产出有传播力、有转化力的内容方向。
具备敏锐的内容嗅觉，能够快速捕捉平台风口、用户情绪变化和热点议题，结合Think Academy的品牌形象和产品特点，进行高质量的创作。
负责爆款内容的拆解、复盘与复制，能够从标题、封面、选题切口、内容结构、评论区反馈等多个维度总结规律，并形成可复用的方法论。
与运营、投放、销售或业务团队协同，围绕获客、转化、品牌心智等目标，持续优化内容策略，针对种草、引流、转化等不同目标，搭建高效的内容矩阵。

Requirements

有小红书内容相关经验，成功孵化账号、操盘账号、爆款内容策划或内容增长经验，对美国教育行业了解，或有教育、家庭消费、知识付费等赛道经验者优先。
对用户有真实理解，擅长从用户表达、评论反馈、咨询问题、生活场景中提炼痛点。
具备较强的创新意识，能够持续找到更有讨论度、情绪张力和传播潜力的表达方式。
对于质量严格把关，自驱力强，对热点敏感，执行速度快，能在变化中快速试错、快速迭代。
有较强的数据复盘能力，能够结合曝光、点击、完播、互动、收藏、转化等指标持续优化内容。

Benefits

身份支持：接受CPT/OPT！给有实力的留留们最稳的保障。

Think Academy U.S

Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.

Founded in 2019

San Jose, California, USA

127 employees (14 in marketing)

www.thethinkacademy.com