Responsibilities

• Develop and implement data management strategies for marketing execution through hands-on analysis and solution building
• Leverage data from multiple systems of record to refine customer targeting and optimize performance metrics with direct data manipulation
• Drive adoption of best practices for standardization and reusability of marketing data outputs by building and maintaining reusable assets
• Manage execution, monitoring, and quality of data projects to ensure seamless audience targeting, including hands-on troubleshooting and validation
• Collaborate with product and technology teams to create requirements and plans for product development and omni-channel initiatives, actively participating in technical discussions and solutioning
• Establish and maintain strong working relationships with project leads, stakeholders, and subject matter experts through direct engagement and teamwork
• Work with business leadership to define and prioritize project objectives, plan deliverables, and oversee execution, including hands-on project tracking and reporting
• Promote a culture of data-driven decision making within the organization by sharing practical insights and results
• Ensure compliance with data governance and privacy standards through hands-on data management and documentation
• Provide thought leadership in data analytics and marketing technology, including hands-on evaluation and implementation of new tools

Requirements

• Bachelor’s degree in Data Science, Statistics, Information Systems, or related field
• 5+ proven hands-on experience in data analytics or customer segmentation
• Proficiency in SQL, Python, Segment, Excel, Tableau, Adobe, etc., with demonstrated ability to use these tools in daily work
• Ability to translate business requirements into technical specifications and communicate complex concepts to non-technical partners
• Strong knowledge of digital marketing principles, with practical application in campaign execution
• Team player with ability to build strong cross-business relationships through direct collaboration
• Strong communication skills with the ability to influence and manage stakeholders and senior management

Preferred

• Experience in marketing operations and/or MarTech industry platforms, with hands-on involvement in platform setup and management
• Proficient in project management and agile tools such as Microsoft Project, Excel, PowerPoint, JIRA, and Confluence, with practical experience in project tracking
• Experience with customer data platforms (CDP) and marketing automation tools (Salesforce, Segment, SAS, Adobe, Microsoft, etc.), including hands-on configuration and usage
• Experience working with marketing technology agencies, digital agencies, IT consultancies, and/or digital marketing agencies
• High energy, solutions-oriented individual able to manage multiple initiatives under tight deadlines, with a hands-on approach to problem solving
• Strong relationship development and negotiating skills; able to earn respect and trust among business partners and team members through direct engagement

Benefits

• We offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.