Responsibilities

• Develop and execute original and effective publicity campaigns for approximately 5-10 titles per season with the support of Director of Publicity & Marketing
• Analyze the impact of publicity on sales working with sales, marketing, and editorial teams
• Pitch and secure national, local, and trade media for reviews, interviews, and features across print, broadcast, and digital outlets
• Create compelling press releases and creative pitch letters to media
• Liaise directly with authors and their teams
• Coordinate influencer campaigns for your title campaigns
• Plan, organize, execute, and accompany authors to events, where applicable
• Manage the design and production of marketing materials and collateral, both in digital and print
• Contribute to social media content and digital activity as part of marketing campaigns
• Seek out third-party partners; build partnership pitch lists; obtain products for giveaways; coordinate collaborations, discount code exchanges, collaborative influencer mailings, etc.

Requirements

• 2-3 years of experience in book publicity
• Previous experience pitching lifestyle titles a major plus
• Must be able to prioritize, multi-task, and manage time effectively
• An ability to work in a fast-paced environment under deadlines
• Excellent written and verbal communication skills
• Proactive, independent, problem-solving approach
• Proficiency in Microsoft Word and Excel
• Experience and interest across social media platforms a plus

Preferred

• Previous experience pitching lifestyle titles a major plus
• Experience and interest across social media platforms a plus

Benefits

• The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.