Public Relations Strategist

Charleston, SC (On-site)

$60K/yr – $75K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive comprehensive PR strategy for hospitality and consumer brands to build visibility and founder authority.

  • Own day-to-day client lead, confident, responsive, and solutions-oriented.
  • Must-have: 4–7+ years of PR experience, agency experience preferred.
  • Standout: Track record of securing targeted coverage and elevating founders.

Job Description

Drive comprehensive PR strategy for hospitality and consumer brands to build visibility and founder authority.

  • Own day-to-day client lead, confident, responsive, and solutions-oriented.
  • Lead proactive pitching across print, digital, broadcast, and emerging platforms.
  • Identify white space in visibility and proactively bring ideas to the table.

Responsibilities

  • Develop and execute tailored PR strategies that drive visibility, credibility, and growth
  • Identify and shape compelling brand and founder narratives for media, partnerships, and thought leadership
  • Translate business goals into clear communications plans and measurable outcomes
  • Build and maintain strong relationships with regional and national media
  • Lead proactive pitching across print, digital, broadcast, and emerging platforms
  • Secure meaningful coverage, prioritizing relevance over volume
  • Position founders as industry voices through profiles, contributed articles, speaking opportunities, and awards
  • Identify white space in visibility and proactively bring ideas to the table
  • Guide clients through PR strategy with clarity and calm authority
  • Present ideas, results, and recommendations in a way that builds trust
  • Support launches, events, partnerships, and brand moments with integrated PR strategy
  • Collaborate with social and brand strategy teams to ensure cohesive storytelling

Requirements

  • 4–7+ years of experience in public relations, agency experience strongly preferred
  • Deep understanding of consumer brands , including hospitality, food and beverage, lifestyle, wellness, or similar
  • A strong writer and editor with a sharp eye for narrative
  • Confident pitching media and building relationships that last
  • Highly organized, proactive, and detail-oriented
  • Comfortable managing multiple clients without losing the nuance of each brand
  • Naturally strategic, you do not just execute, you think ahead
    Wawner Strategies logo

    Wawner Strategies

    Big agency expertise. Small agency soul.At Wawner Strategies, we help hospitality, lifestyle, food & beverage, fashion, and wellness brands cut through and connect with people through storytelling that feels true.We believe visibility should never come at the expense of authenticity. That’s why our work blends strategic PR, social media management, and brand storytelling — building credibility, momentum, and connection that lasts.Our approach is rooted in partnership: we’re your communications ally, not just your average award-winning agency (yes, we have those, too). We keep you visible, relevant, and true to your brand’s essence — while freeing you up to focus on what you do best.Our Services:✨ Public Relations — press, thought leadership, launches, and collaborations📱 Social Media Management — strategy, content, community, and growth🖋 Brand Strategy & Storytelling — messaging, creative direction, and copy that connectsWe help brands grow through human connection — where authentic storytelling meets strategic visibility.

    Founded in 2022
    Charleston, South Carolina, USA
    5 employees (3 in marketing)

    Headcount Trend

    Current headcount: ~5

    Marketing Team

    Marketing Team Size
    3 (60% of company)