Responsibilities

• Support to execute PR strategies that support product launches, seasonal campaigns, and brand initiatives across running, lifestyle, and fashion
• Build and maintain relationships with media contacts, editors, journalists, bloggers, and influencers in the fashion, lifestyle, running, fitness, and outdoor sectors
• Manage end-to-end product launch communications including coordinating product reviews, executing strategic seeding programs, and continuously identifying and cultivating new media and influencer contacts across running, lifestyle, and fashion verticals
• Write and distribute press releases, pitch stories, coordinate media interviews, and manage press inquiries
• Draft press releases and core messaging materials for inclusion in global PR toolkits to support international markets
• Assist in planning and execution of media events, product seeding programs, press previews, and experiential activations
• Own all PR reporting including weekly, monthly, and global reports that track media coverage, share of voice, sentiment, and competitive landscape
• Monitor industry trends and media landscape across running, fashion, and lifestyle sectors, providing strategic analysis and actionable recommendations to inform future PR initiatives and brand positioning
• Collaborate with marketing, product, and social teams to ensure aligned messaging and integrated campaigns

Requirements

• 3-5 years of PR or communications experience, preferably with consumer brands
• Strong media relationships spanning running, fitness, fashion, and lifestyle media landscape
• Strategic mindset with proven ability to analyze data, identify trends, and translate insights into actionable recommendations
• Excellent writing, editing, and storytelling skills with attention to detail
• Ability to translate product features and brand values into compelling narratives for diverse audiences across performance and lifestyle
• Experience managing multiple projects simultaneously in a fast-paced environment
• Strong organizational skills and comfort managing regular reporting cadences and deliverables
• Proficiency with media monitoring tools
• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field

Preferred

• Bonus: if you are a runner yourself!