Responsibilities

• Coordinate all public relations content and activities for the corporate brand and for our product line
• Draft press releases, pitches, case studies, white papers, and media summaries
• Coordinate and gain final approval from stakeholders (corporate management, client, and client-identified stakeholders) on all messaging
• Distribute approved messaging across press release distribution sites - both domestic and occasionally across international channels
• Lead and execute media strategies across different mediums (print, social, television, blogs, podcasts, etc.)
• Build relationships with new media contacts and maintain relationships with existing contacts for the various industries (or geographic locations) we serve
• Maintain relationships with various industry memberships to gain ad placements and feature stories
• Develop and maintain strong working relationships with key editors, online media, and industry organizations
• Create written features to target applicable audiences and maximize company visibility through innovative, brand elevating stories
• Create, implement, and manage a yearly media calendar/schedule

Requirements

• 5+ years of experience in Public Relations, Communications and/or Media Relations
• Proven ability to develop, implement, and execute successful public relations campaigns
• Manages relationships with external contacts effectively
• Must have experience cultivating and maintaining key media contacts using PR tools such as Muck Rack, PR Newswire, Qwoted, Meltwater, or similar
• Applicable knowledge in copywriting and editing
• Experience with task management systems, such as Trello, a plus
• General understanding of how SEO and GEO impact our corporate website site traffic
• Confident style with the ability to communicate effectively in all forms and at all levels
• Excellent organization skills and ability to manage own workload/deliverables
• Demonstrated ability to prioritize tasks and manages time effectively