Responsibilities

• Support the PR Manager in the day-to-day execution of Sunglass Hut PR initiatives.
• Assist in developing PR materials such as talking points, quotes, media alerts, trend pitches, presentations and recap reports.
• Maintain influencer lists and conduct ongoing influencer research.
• Support the planning, execution and recap of PR events, influencer programs, product seedings and media activities.
• Coordinate product orders, samples, gifting, inventory and shipping logistics at offsite facility.
• Help manage communications with stores related to events, influencer visits and press activity.
• Ensure accuracy of press and social results tracking, utilizing global PR platforms. Knowledge of DMR and Creator IQ a plus.
• Liaise with internal teams and external agency partners to ensure all PR assets and information are received and shared efficiently.
• Provide administrative and operational support including scheduling meetings, preparing materials, taking notes and handling campaign requests.
• Assist with micro influencer programs from talent sourcing through content approvals and final reporting

Requirements

• Minimum 3 years" experience in fashion PR/events
• Bachelor's degree in PR, Communications, Advertising or Marketing preferred
• Possess excellent written, verbal and organizational communication skills
• Ability to be flexible and adapt in a fast-paced, sometimes high-pressure environment
• Possess outstanding project-management and strong follow-up skills
• Proven ability to complete time-sensitive tasks under minimal direction
• Travel TBD based on team needs and events