Responsibilities

• Develops and executes an integrated Public Relations strategy aligned to business and policy objectives.
• Establishes measurable KPIs (share of voice, sentiment, media quality, executive visibility) and evaluates PR and marketing performance using data-driven insights.
• Leads crisis communications planning and proactive reputation management.
• Builds and manages relationships with national, business, and renewable energy media.
• Secures Tier-1 coverage and elevate brand positioning in key markets.
• Collaborates on integrated campaigns and content strategy (web, social, email, video) that supports marketing and media goals and audience growth to ensure cohesive, impactful campaigns.
• Leads creation of event marketing strategies and timelines for local implementation including content creation, event publicity, marketing tools and website updates.
• Engages industry analysts, influencers, and sustainability platforms.
• Partners with senior leadership to craft external messaging and thought leadership.
• Drives executive visibility through op-eds, interviews, and speaking platforms.

Requirements

• Bachelor’s in Communications, Public Relations, Journalism, Marketing, or related field (Master’s/MBA preferred).
• Seven (7) years in Public Relations, with 3 years in leadership roles.
• Experience in energy, renewables, technology, or manufacturing sectors preferred
• Proven national media engagement and crisis communications experience.
• Strategic mindset and strong storytelling ability.
• Established media network across energy and business press.
• Excellent written/verbal communication and sound judgment under pressure.

Preferred

• Master’s/MBA preferred
• Experience in energy, renewables, technology, or manufacturing sectors preferred