Public Relations Manager at Naphcare, Inc. | Birmingham, AL

Naphcare, Inc.

Public Relations Manager

Birmingham, AL (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead external communications for NaphCare by owning media relations, executive positioning, and crisis messaging.

Must-have: 5–8+ years in PR with proven media coverage and executive communications.
Standout: Experience shaping crisis messaging for a regulated healthcare environment.

Job Description

Responsibilities

Develop and execute a comprehensive media relations strategy to elevate the visibility of NaphCare and its subject matter experts.
Build and maintain relationships with healthcare, policy, and industry journalists.
Draft and distribute press releases, media advisories, statements, and talking points.
Pitch proactive stories highlighting innovation, patient care initiatives, partnerships, and industry leadership.
Coordinate media interviews and prepare executives with briefing materials and messaging.
Identify and develop newsworthy stories across the organization.
Partner with internal teams to communicate key company milestones, program launches, and facility partnerships.
Support corporate reputation management through thoughtful messaging and positioning.
Support leadership visibility through contributed articles, speaking opportunities, and media placements.
Develop executive messaging for industry events, interviews, and announcements.

Requirements

Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
5–8+ years of public relations or corporate communications experience.
Proven track record securing media coverage and managing press relationships.
Strong writing, editing, and storytelling skills.
Experience supporting executive communications and thought leadership initiatives.
Ability to manage multiple projects in a fast-paced environment.
Strong judgment when handling sensitive communications.

Nice To Have

Healthcare, healthcare services, or regulated industry experience.
Experience with crisis or issues management.
Familiarity with healthcare policy, behavioral health, or correctional healthcare environments.
Media monitoring and PR analytics tools experience.

Benefits

Health, dental & vision insurance that starts day one!
Prescriptions free of charge through our health plan, beginning day one
Lowest Cost Benefits!
Employee Assistance Program (EAP) services
401K and Roth with company contribution that starts day one!
Tuition Assistance
Referral bonuses
Term life insurance at no cost to the employee
Generous paid time off & paid holidays
Free continuing education and CMEs

Naphcare, Inc.

3.8 Glassdoor

At NaphCare, we believe in innovating to improve lives. We partner with local, state and federal government agencies to provide innovative healthcare, technology and administrative solutions for the correctional system. Our success has always been due to our people and our commitment to treating every patient with dignity. Above all, we aim to make a positive impact in the communities we serve. United by this belief, we work as a team to improve each and every life we touch. Join our team of trailblazers who are dedicated to making a difference.

Founded in 1989

Birmingham, Alabama, USA

www.naphcare.com

75% recommend to a friend

82% CEO approval