Public Relations and Content Development Manager

Santa Barbara, CA (On-site)

$36/hr – $40/hrManager5+ years expFull time

Posted 5 months ago

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Job Summary

Drive external communications and PR for the organization, shaping strategy, media relations, and cross‑department storytelling.

  • Manage external communication of organizational priorities, news, press releases, and media pitching.
  • 5-7 years of progressively responsible experience in marketing, communications, public relations, or digital strategy.
  • Serve as a functional leader within the marketing team establishing best practices and cross‑department messaging.

Job Description

Drive external communications and PR for the organization, shaping strategy, media relations, and cross‑department storytelling.

  • Manage external communication of organizational priorities, news, press releases, and media pitching.
  • Continually identify PR and other earned-media opportunities, internally and externally (through partners and community stakeholders)
  • Storytelling & Impact: Translate program work and field data into compelling stories that highlight impact to donors and the public.
  • Craft high‑quality press releases, media advisories, story pitches, and communication materials.
  • Liaise and collaborate with in-house digital media specialist and photographer to package press releases with video, photos (or other multimedia).
  • Build and maintain relationships with journalists, media outlets, and community communication partners.
  • Monitor media coverage, analyze trends, and provide insights and recommendations to leadership.
  • Lead planning, content direction, and editorial workflow for recurring e‑newsletters and digital communication campaigns.
  • Oversee distribution strategy, audience segmentation, and message optimization.
  • Analyze campaign performance, report insights to leadership, and adjust strategy to drive engagement and growth.
Santa Barbara Zoo logo

Santa Barbara Zoo

The Santa Barbara Zoo is dedicated to the preservation, conservation and enhancement of the natural world and its living treasures through education, research and recreation.

Founded in 1963
Santa Barbara, California, USA
131 employees (9 in marketing)

Traffic Signals

Monthly Visitors
36.4K
Traffic Source Mix
Search
58.3%
Direct
34.3%
Referral
5.4%
Social
1.2%
Paid
0.8%

Headcount Trend

Current headcount: ~131

Marketing Team

Marketing Team Size
3 (2% of company)

Recent News