Responsibilities

• Pitch fashion and luxury clients to top-tier publications, securing meaningful placements
• Activate existing relationships with editors, journalists, and stylists to generate coverage opportunities
• Identify and engage KOLs and influencers for brand partnership campaigns
• Research retail opportunities across department stores, boutiques, and e-commerce platforms
• Support planning and execution of trunk shows, store openings, and VIP client experiences
• Draft compelling press releases, media alerts, and personalized pitch materials
• Develop and execute strategic PR campaigns for fashion and luxury clients
• Monitor media coverage and compile press clippings, coverage reports, and competitive analysis
• Maintain and expand media lists and press databases with active contacts
• Coordinate sample trafficking and manage showroom operations

Requirements

• 1–3 years of experience in fashion or luxury PR with a proven track record of securing media placements
• Established relationships with fashion and lifestyle editors, journalists, stylists, and KOLs
• Active network of influencers and content creators in the fashion and luxury space
• Strong understanding of the retail landscape, trunk show operations, and event coordination
• Excellent written and verbal communication skills; persuasive pitching and storytelling abilities
• Proficient in MS Office, social media platforms, and PR databases such as Cision or Meltwater
• Highly organized, detail-oriented, and able to thrive in a fast-paced environment
• Bachelor\'s degree in Communications, Public Relations, Fashion Merchandising, or a related field

Benefits

• Collaborative work environment with exposure to leading luxury brands