Project Manager, Paid Social at Old Navy | New York City, NY | $119K/yr – $155K/yr

Old Navy

Project Manager, Paid Social

New York City, NY (On-site)

$119K/yr – $155K/yrMid LevelFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the creative storytelling engine for a fashion brand, turning culture into scalable content and shoppable moments across channels.

End-to-end project ownership from concept to launch across owned and paid platforms.
Develop scalable, video-led content formats that drive engagement and momentum.
Align marketing, design, merchandising, PR, and paid media to ensure cohesive rollouts.

Job Description

Responsibilities

Manage the development and execution of special projects from idea through launch, ensuring concepts are brought to life across channels
Build integrated, end-to-end rollout strategies across owned and paid platforms, ensuring ideas translate effectively across formats and touchpoints
Develop and produce multimedia content (social, video, editorial, digital, IRL) that drives engagement, buzz, and brand relevance
Concept and pitch ideas, then partner cross-functionally to execute — bringing highly engaging, shoppable moments to life
Ensure content is platform-native, cohesive, and delivered with a high level of creative and operational rigor
Conductor: Cultural Insight & Brand Storytelling - Bring a strong, informed point of view on what’s happening across fashion, media, editorial, and marketing, and translate that into clear creative strategy and direction
Conduct ongoing cultural and competitive analysis to inform where and how the brand shows up
Shape storytelling territories rooted in vintage and our brand heritage — defining what stories we tell, who we should partner with to tell them and why they matter now
Identify and develop scalable content formats (including video-led concepts) that build consistency and momentum over time
Partner with UX and digital teams to evolve how storytelling is expressed across site and digital experiences
Build alignment across marketing, social, product design, merchandising, PR, and paid media to ensure ideas are set up for strong rollout

Requirements

5+ years of experience across brand marketing, content, editorial, or a hybrid role
Deeply plugged into culture, with a strong understanding of what drives relevance and engagement
Strong editorial instincts with experience in writing, video and content development, or storytelling
Experience in editorial, publishing, platforms or media environments is a plus
Proven ability to pitch ideas clearly and persuasively and execute them end-to-end, as well as recap to senior leadership with high level summaries and learnings
Comfortable working across both strategy and execution in a fast-paced environment
Collaborative and able to navigate cross-functional teams effectively
Brings fresh thinking and a willingness to push beyond traditional marketing approaches

Preferred

Brings fresh thinking and a willingness to push beyond traditional marketing approaches

Benefits

Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
Employee stock purchase plan.
Medical, dental, vision and life insurance.
See more of the benefits we offer.

Old Navy

3.7 Glassdoor

Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. We opened our first store in 1994 in San Francisco and have been on a roll ever since. Today, customers can find fabulous fashion at affordable prices online and in one of our 1,000+ stores globally. Old Navy celebrates a workplace that’s just as diverse as our customers. Fun, fashion, family and value are at the heart of everything we do. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family. Old Navy – a brand for everyone, a place for you!

Founded in 1994

San Francisco, California, USA

29K employees (4,698 in marketing)

jobs.gapinc.com/old-navy-home

70% recommend to a friend

87% CEO approval