Responsibilities

• Track and strategically plan for NBA’s domestic & international institutional media channels across various owned and partner national & local in-game, TV, digital and audio and in-arena.
• Input campaign planning for marketing initiatives inclusive of Tentpoles, Social Responsibility and DTC into NBA’s media planning system.
• Enhance media planning system user interfaces to streamline and increase efficiencies.
• Manage the NBA's rate-card and understand the current marketplace.
• Set up measurement and reporting across channels or assets (ex. tracking link creation or inputs into third party measurement).
• Understand NBA’s strategic approach by market including channel parameters, fans user flows, schedules and brand guidelines during campaign execution (ex. messaging/translations on various assets, market relevant CTAs, correct logo usage and creation of end-cards).
• Identify and stand up cross-functional processes.
• Serve as subject matter expert through various internal/external meetings, presentations and share outs.

Requirements

• 3+ years experience in a cross-channel media planning role
• Experience managing/executing upper and lower funnel media campaigns (from awareness to acquisition)
• Meticulous attention to detail and strong organizational/time-management skills
• Knowledge of both linear and digital ad operations processes and media planning systems
• Understanding of the sports media business and direct-to-consumer content landscape
• Ability to work in a fast-paced environment and adapt to changing business needs/scheduling realities
• Ambitious self-starter
• Team player and connector
• Strong communicator (written, verbal, visual)
• Creative problem solver and analytical thinker

Benefits

• Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.