Responsibilities

• Own end-to-end setup, trafficking, and management of managed service programmatic campaigns in our DSP, spanning Display, OLV, and CTV/Video formats.
• Build and optimize campaign structures including ad groups, targeting parameters, audience segments, open exchange, private marketplace (PMP) deals, and bidding strategies.
• Monitor daily pacing and performance across all active campaigns, proactively identifying and resolving discrepancies or underperformance.
• Partner with Measurement and Supply teams to define learning opportunities and execute tests on creative, audiences, and bidding tactics to drive continuous performance improvement.
• Own campaign performance across a range of KPIs including viewability, completion rate, reach, frequency, CTR, and CPA while effectively balancing brand and lower-funnel objectives based on campaign goals.
• Develop and apply audience strategies using first-party and third-party data in partnership with our Measurement team.
• Lead bid strategy optimization including CPM adjustments, frequency capping, dayparting, and geo-targeting refinements with a strong emphasis on supply quality and brand safety.
• Successfully implement and invest in Fanatics Advertising’s programmatic supply strategy to garner efficiencies, build partnerships, and optimize towards performance.
• Stay current with DSP platform updates, beta features, and programmatic industry trends, recommending adoption where appropriate.
• Support the delivery of regular campaign performance reports and wrap-ups, translating data into clear optimization narratives for internal stakeholders and account teams.

Requirements

• 3 - 6 years of hands-on programmatic trading and ad operations experience, with at least 2+ years of direct campaign management in a top tier DSP.
• Deep expertise in all programmatically enabled format execution across all buying methods (Open Exchange, PMP, and PG), leveraging audience targeting, measurement, and varying KPIs.
• Demonstrated experience managing campaigns with brand and upper-funnel objectives (e.g., reach, frequency, viewability, awareness), not solely performance or DR-focused.
• Strong understanding of supply strategy, inventory quality, and brand safety. Comfortable working within defined supply constraints rather than optimizing for cheapest available inventory.
• Solid analytical skills with the ability to translate data into actionable optimizations and clear internal narratives.
• Experience supporting client-facing reporting and performance communication in partnership with account or client teams.
• Proficiency with ad verification tools (IAS, DoubleVerify), ad servers, and analytics platforms.

Preferred

• Background at a marketing technology company, agency trading desk, or retail media network.
• Familiarity with identity solutions such as UID2, LiveRamp RampID, or first-party data onboarding.
• Working knowledge of ad server platforms (e.g., Google Ad Manager) and data visualization tools (e.g., Looker, Tableau, or similar).
• Exposure to CTV/OTT ecosystem nuances including content targeting, device targeting, and completion rate optimization.
• Some prior experience mentoring junior team members or leading a small team.
• Experience in a sports, entertainment, or fan-centric media environment is a plus.

Benefits

• Competitive compensation: salary, performance bonus, and benefits commensurate with experience.