Responsibilities

• Own the end to end execution of programmatic campaigns across multiple channel types (CTV/OTT, Digital Video, Audio Streaming) ensuring campaigns deliver in full and hit aggressive performance KPIs (e.g., CPA, ROAS, VCR).
• Own the negotiation, setup, and performance monitoring of sophisticated programmatic deals (PMPs, Preferred Deals, Guaranteed) to secure premium inventory and unique audiences at favorable rates.
• Serve as the platform expert for our primary DSPs, staying ahead of new features, industry best practices, and troubleshooting complex setup issues.
• Drive strategy around audience application and testing.
• Gain hands-on experience with first party data ingestion, testing, and implementation within the programmatic ecosystem (e.g., CDP integration, DMP segment activation).
• Utilize advanced analytics tools (e.g., Tableau, Power BI, Excel) to analyze large datasets, identify performance drivers, and generate strategic, actionable optimization insights.
• Manage trafficking and ad serving functions, including extensive hands on experience with Campaign Manager 360 (CM360).
• Expertly handle creative rotation, verification, and site placement management.

Requirements

• Experience: Possess 4+ years of hands-on programmatic trading experience, preferably gained within an agency or in-house team environment.
• Track Record: Demonstrate a proven track record in constructing and executing successful programmatic video campaigns that achieve defined client KPIs.
• DSP Proficiency: Exhibit deep working knowledge and demonstrable experience leveraging multiple Demand-Side Platforms (DSPs) (e.g., Yahoo, Amazon, DV360, The Trade Desk).
• Ad Serving Expertise: Possess strong working knowledge of ad serving platforms, specifically Campaign Manager 360 (CM360), including competence in tag generation, trafficking, and reporting.
• Data Analysis: Maintain advanced proficiency in Excel/Google Sheets for data analysis and campaign reporting (experience with Tableau and Amplitude is advantageous).
• Analytical Acumen: Possess strong analytical and quantitative skills, including the ability to synthesize large data sets to derive actionable campaign insights.
• Ad Operations Knowledge: Demonstrate a solid understanding of ad operations processes, encompassing tag building, implementation, troubleshooting, and media verification vendor management.
• Organizational and Project Management: Exhibit strong organizational and project management capabilities, with the capacity to independently manage projects from inception to completion within a fast-paced environment.

Benefits

• To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!