Own and optimize end-to-end programmatic trading across multiple DSPs and formats, while shaping data-driven audience strategies, platform capabilities, and reporting to maximize efficiency and growth.

• Campaign Execution & Management: Own the end to end execution of programmatic campaigns across multiple channel types (CTV/OTT, Digital Video, Audio Streaming) ensuring campaigns deliver in full and hit aggressive performance KPIs (e.g., CPA, ROAS, VCR).
• Negotiation & Inventory Strategy: Own the negotiation, setup, and performance monitoring of sophisticated programmatic deals (PMPs, Preferred Deals, Guaranteed) to secure premium inventory and unique audiences at favorable rates.
• Platform Mastery: Serve as the platform expert for our primary DSPs, staying ahead of new features, industry best practices, and troubleshooting complex setup issues.
• Data & Audience Strategy: Drive strategy around audience application and testing.
• First-Party Data Activation: Gain hands-on experience with first party data ingestion, testing, and implementation within the programmatic ecosystem (e.g., CDP integration, DMP segment activation).
• Analytics & Optimization: Utilize advanced analytics tools (e.g., Tableau, Power BI, Excel) to analyze large datasets, identify performance drivers, and generate strategic, actionable optimization insights.
• Ad Operations & CM360: Manage trafficking and ad serving functions, including extensive hands on experience with Campaign Manager 360 (CM360).
• Creative & Verification: Expertly handle creative rotation, verification, and site placement management.
• Tagging & QA: Own the process of tag building, implementation, and QA for various media vendors and campaign types to ensure accurate tracking and measurement.
• Reporting & Collaboration: Partner closely with internal stakeholders (e.g., Media strategy, Analytics, Product) to align trading strategies with broader business objectives and ensure cohesive execution.