Own programmatic strategy and day‑to‑day optimization for high‑volume campaigns across top DSPs by turning data into channel bets and performance lift.

• Programmatic Strategy: Own budget planning across top programmatic channels, identify opportunities to test new inventory, channels and audiences, and build recommendations from historical performance, competitors, and industry trends.
• Campaign Management & Optimization: Manage campaigns in real time, analyze performance, and adjust to meet or exceed client KPIs.
• Reporting & Analysis: Deliver deep-dive performance analyses across The Trade Desk, DV360, StackAdapt, Microsoft Power BI, and Google Analytics, and present findings during weekly, monthly, and quarterly meetings.