Responsibilities

• Plan, launch, and manage programmatic advertising campaigns across display, mobile, video, and connected TV channels
• Operate and optimize campaigns using demand-side platforms (DSPs) and programmatic buying tools
• Monitor campaign performance and adjust bidding strategies, targeting, and budgets to maximize results
• Develop audience segmentation strategies using first-party and third-party data
• Conduct A/B testing to optimize creative, targeting, and bidding strategies
• Analyze campaign data and prepare performance reports for internal stakeholders
• Collaborate with marketing and creative teams to ensure effective ad messaging and creative assets
• Manage relationships with advertising platforms, vendors, and data providers
• Ensure compliance with privacy regulations and data governance standards
• Stay informed about programmatic advertising trends, technologies, and industry best practices

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field
• 4–7 years of experience in programmatic advertising, digital media buying, or ad operations
• Hands-on experience with programmatic advertising platforms such as The Trade Desk
• Google Display & Video 360
• Amazon DSP
• Strong knowledge of RTB (real-time bidding), ad exchanges, and audience targeting strategies
• Experience with analytics and reporting tools such as Google Analytics
• Strong analytical and data interpretation skills
• Excellent communication and stakeholder management skills
• Ability to manage multiple campaigns simultaneously in a remote environment
• Must currently reside in the United States
• Must be legally authorized to work in the United States

Preferred

• Experience with data management platforms (DMPs) or customer data platforms (CDPs)
• Familiarity with programmatic video and connected TV advertising
• Experience working with advertising verification tools such as DoubleVerify or Integral Ad Science
• Knowledge of privacy frameworks and regulations affecting digital advertising
• Professional certifications in programmatic advertising or digital marketing

Benefits

• Comprehensive medical, dental, and vision insurance
• 401(k) retirement plan with employer matching
• Paid time off including vacation, holidays, and sick leave
• Life insurance and disability coverage
• Flexible remote work environment
• Professional development and industry certification support
• Employee wellness and assistance programs
• Performance-based bonuses and incentive programs