Responsibilities

• Marketing Management – Work closely with graduate education colleagues, master’s program leadership, and external marketing experts to execute integrated marketing plans to achieve application and enrollment targets for assigned programs within the portfolio.
• Own and drive end-to-end management and execution of assigned marketing projects
• Help drive the internal and external messaging process, manage approvals and manage the distribution of that messaging to various audiences.
• Review campaign performance and adjust on an ongoing basis to improve ROI.
• Assist team with market analysis for new programs and program pricing strategy via market research and leadership input.
• Ensure accuracy and consistency of program information across all communication channels.
• Marketing Asset Development and Oversight – Work closely with internal colleagues and manage outside vendors (designers, copywriters, digital marketing agencies) to produce high-quality design and content.
• Manage execution and usage of the marketing team’s owned assets (website, database, email marketing tool, project management system, etc.).
• Oversee program and graduate education websites and make recommendations and updates as needed.
• Write, proofread, and edit various marketing and communication elements maintaining consistency with HMS and Harvard University branding and style throughout.

Requirements

• Minimum of 5 years of professional marketing experience, including hands-on management of integrated digital campaigns (email, web, social, and paid media) or related experience.
• Higher education may count towards experience.
• Bachelor's degree preferred.
• Experience developing and executing marketing plans to drive lead generation, applications, or enrollments for multiple programs or products.
• Demonstrated experience with marketing automation and email platforms, web content management systems, and analytics tools (e.g., Google Analytics or similar).
• Proven project management experience coordinating multiple, concurrent marketing initiatives and stakeholders.
• Strong writing, editing, and proofreading skills for marketing and promotional content.
• Experience in higher education, healthcare, or a similarly complex, mission-driven environment.
• Demonstrated success partnering with senior stakeholders and presenting recommendations to non-marketing audiences.
• Strong analytical skills with ability to interpret campaign data, report on performance, and make data-driven recommendations.

Preferred

• Bachelor's degree preferred.

Benefits

• Generous paid time off including parental leave
• Medical, dental, and vision health insurance coverage starting on day one
• Retirement plans with university contributions
• Wellbeing and mental health resources
• Support for families and caregivers
• Professional development opportunities including tuition assistance and reimbursement
• Commuter benefits, discounts and campus perks
• Learn more about these and additional benefits on our Benefits & Wellbeing Page.