Responsibilities

• Orchestrate the end-to-end execution of multi-channel loyalty campaigns across SMS, email, and push notifications to drive measurable improvements in lifecycle health
• Drive significant reductions in subscriber churn by translating strategic roadmaps into actionable workback schedules and clear team deliverables
• Operationalize AI-driven "intent signals" to deliver real-time, automated interventions to customers identified as high-risk by data models
• Serve as the primary liaison between Marketing, Customer Care, and IT to unblock technical hurdles and ensure retention programs run at peak performance
• Monitor daily churn metrics and campaign performance to identify friction in the customer journey and implement immediate process improvements
• Maintain a synchronized campaign calendar and comprehensive process documentation to ensure organizational agility and execution accuracy