Product Strategy Lead, Go-To-Market, Data Signals

New York, USA (On-site)

$124K/yr – $177K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Lead commercialization of data signals within Google’s ALCS, shaping activation strategies and cross-functional collaboration to drive customer value and business results.

  • Own activation plans, collateral, seller enablement, and scalable best practices for data signals solutions.
  • Must-have: 4 years in management consulting, sales operations, or corporate strategy.
  • Standout: Strong cross-functional influence across regions, products, and roles.

Job Description

Responsibilities

  • Lead commercialization of core signals products, driving success for customers and business for Google by developing strategies to ensure data signals are collected and activated across ALCS customers.
  • Launch and land activation plans for data signals solutions across ALCS customers, including building lead lists, setting product adoption goals, creating collateral, upskilling sellers, and scaling best practices.
  • Build cross-functional relationships with key stakeholders across regions, products and roles, collaborating to solve signals issues and drive progress.
  • Analyze data to identify trends, insights and intelligence to support decision-making and activation, and pair quantitative findings with qualitative observations to guide business decisions.
  • Assess how signals innovation, engaged offerings, emerging AI solutions in data and ecosystem changes will impact customer measurement, and use insights to shape activation plans.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Preferred

  • Experience in sales or product strategy in traditional or digital advertising.
  • Knowledge of Google's signals products (e.g., One Google Tag, Enhanced Conversions, Google Tag Gateway, Data Manager, Google Analytics, audience solutions).
  • Ability to translate product offerings into sales-facing value propositions in line with customer business and marketing objectives with a customer-focused mindset.
  • Ability to grow in a fast-moving, ambiguous environment.
  • Excellent verbal and written communication skills, with the ability to present concepts to various audiences and synthesize insights, and drive action.
  • Excellent operational accuracy, problem-solving, and investigative skills.

Benefits

  • bonus+ equity + benefits
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29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37