Responsibilities - Own the end-to-end GTM narrative and messaging architecture, including value propositions, message maps, and talk tracks across products and with diverse target audiences. - Translate GTM strategy into integrated communications plans spanning senior leadership and stakeholder updates, launches’ communications, enablement assets, and executive-ready narratives, ensuring a consistent storyline, clear “so what”, and specific calls to action. - Lead executive and strategic communications for GTM leadership, including all-hands narratives, keynotes, talking points, FAQs, and anticipated Q&A – clearly framing options, trade-offs, implications, and decisions for high-stakes moments. - Partner with Product (and Engineering), Client Discovery and Client Success to deliver launch and change management communications - ensuring clarity of “what changed, why it matters, and what to do next” for the client facing and supporting teams. - Create and manage GTM content toolkits that enable execution, including product one-pagers, release notes, pitch narratives, customer stories, internal FAQs, presentation frameworks, and reusable messaging assets. - Establish and run communications governance and approval workflows that balance speed with control, maintaining a single source of truth for narrative, core messaging, and current positioning; clarify decision rights, escalation paths, and versioning. - Build an editorial rhythm and operating cadence with key stakeholders, prioritizing the highest-impact communications and ensuring timely delivery against GTM milestones. - Define, track, and report measurement for communications effectiveness (e.g., engagement, adoption, utilization, and quality of field feedback), and iterate content and process based on performance signals. - Operate in close partnership with GTM leadership, GTM & Product Marketing team members, Communications, Product Management, Customer Success, and other Technology leaders and teams across the Firm to align messaging and execution - Drive adoption of approved messaging across GTM and deliver launch and change communications on time with high quality, improving readiness, reducing rework, and increasing leadership alignment and comprehension in high-visibility moments - Improve content operations through faster production cycles and fewer revisions via effective governance and reusable messaging modules, and grow the volume and quality of customer proof points embedded in GTM storytelling to strengthen credibility and differentiation