Responsibilities

• Responsible for driving alignment with the Commercial Mechanical sales leaders and product management on product commercialization priorities
• Interface with local and global sales, product management, engineering, corporate and satellite marketing team members and business teams to develop product launch strategies, positioning, and go-to-market plans
• Lead comprehensive product commercialization initiatives from concept through launch and lifecycle management, ensuring alignment with market needs and business objectives
• Bridge internal and external resources to strategically lead and develop tactical product commercialization plans and drive them to completion. Tactical areas include but are not limited to product positioning, value proposition development, competitive analysis, technical documentation, public relations materials, sales tools, launch communications, and customer education programs and campaigns.
• Assist in development of annual and long-range product commercialization roadmap development, launch calendars and budgets
• Leverage market insights, competitive intelligence, and voice-of-customer to create clear and value-oriented product messaging that breaks through channel noise - partner with engineering and product management to translate technical features into customer benefits and compelling value propositions
• Ensure product messaging consistency and adherence to all corporate brand graphic standards and guidelines across all product touchpoints
• Monitor performance post-launch and gather feedback to inform continuous improvement and future product development
• Identify areas for operational improvement within responsibilities to support the company’s overall objectives

Requirements

• College degree in marketing and/or communications desired
• 6+ years of experience in B2B marketing. Construction industry experience desired, but not required. Provide specific product commercialization examples
• Ability to develop strategic and innovative product positioning and go-to-market strategies
• Strong technical aptitude with ability to understand and communicate complex product features and specifications
• Robust collaboration and leadership skills with proven ability to influence cross-functional teams
• Excellent project management and organizational skills with experience managing multiple product launches simultaneously
• Strong writing, editing and proofreading skills for technical and commercial content
• Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, Teams/Zoom, and WordPress. Canva and Photoshop skills desired.
• Ability to clearly present complex information
• Ability to communicate and interact effectively with outside vendors, customers and sales force
• Ability to travel as needed -15% travel
• Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals
• Ability to work independently when required as well as work well across regions/time zones as part of global team
• This position is NOT eligible for visa sponsorship or C2C.