Responsibilities

• Learn Sonic's complete product portfolio, including tools, storage systems, foam organization, and specialty equipment.
• Research product applications across automotive, aviation, industrial, and manufacturing markets.
• Assist with product launches, pricing updates, and product positioning.
• Develop product comparison guides and competitive analyses.
• Write and maintain product descriptions, specifications, feature lists, and application content.
• Support Sales by answering product questions and creating product-focused selling tools.
• Coordinate product photography and video demonstrations.
• Assist in creating distributor and customer training materials.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or equivalent professional experience.
• 2–5 years of experience in marketing, product marketing, communications, or related fields.
• Excellent organizational and project management skills.
• Strong written communication skills.
• Comfort managing multiple projects simultaneously.
• Experience with Microsoft Office and common marketing software.
• Willingness to travel for trade shows and customer events.

Preferred

• Professional hand tools
• Automotive aftermarket
• Automotive repair
• Aviation maintenance
• Industrial tools
• Tool distribution
• Mobile tool dealer industry
• Product management
• Technical product marketing
• Manufacturing

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Vision insurance