Responsibilities

• Lead cross-functional efforts to bring new features and products to market.
• Develop product positioning, messaging, and value propositions in partnership with the B2B Marketing team, Product, and key stakeholders.
• Conduct market research and gather qualitative feedback to understand retailer product and service evaluation.
• Analyze the competitive landscape for market segmentation and opportunity sizing.
• Collaborate on multi-channel GTM strategies and campaign messaging for new Bread Pay features.
• Create compelling content for internal and external audiences.

Requirements

• High School Diploma or GED
• 5+ years product marketing experience in a B2B startup, fintech, or SaaS environment; experience in B2B messaging and positioning; track record of executing GTM plans to drive product or feature adoption

Preferred

• Bachelor’s Degree in Marketing, Business, Computer Science or related field of study
• Experience in the retail, e-commerce, or fintech space
• Demonstrated ability to build, launch and optimize multi-channel marketing strategies & campaigns that highlight key products and features
• Proficiency in analyzing strategy & campaign performance, interpreting KPIs, and translating insights into product and marketing enhancements
• Proven success coordinating and presenting cross-functionally with Product, Engineering, Sales and Marketing teams to align GTM efforts with broader business and product goals

Benefits

• Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26.
• Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period.
• Hired associates can immediately enroll in Bread Financial’s 401(k) plan.
• All associates receive 11 paid holidays.
• Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off.
• Bread Financial offers stock purchase opportunities during offering periods and an annual incentive bonus based on individual and company performance.