Product Marketing Senior Associate

Columbus, OH (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end multi-channel campaign delivery for launches and priority initiatives, coordinating strategy, audience targeting, and cross-functional approvals to drive measurable outcomes.

  • Campaign execution across channels from concept to delivery, aligned with strategy partners and internal/external teams.
  • Collaboration with analytics, product, brand, and Legal/Compliance to enable reporting and secure content approvals.
  • Definition of opportunities, measurement frameworks, and audience targeting with product strategy and audience partners.

Job Description

Lead best-in-class campaign delivery for new product launches and other priority initiatives.
  • Lead best-in-class campaign delivery for new product launches and other priority initiatives.
  • Manage multi-channel execution from concept development through delivery.
  • Develop strong collaboration with key strategy partners and internal/external execution teams.
  • Partner with analytics, product, brand, and Legal/Compliance teams to enable performance reporting and secure approvals for all marketing content.
  • Partner with product strategy leads to define campaign opportunities, strategy, and measurement/reporting frameworks.
  • Coordinate targeting and audience strategy with audience partners.
  • Ensure initiatives are on-strategy, on time, and within budget.
  • Strong knowledge of direct marketing, with 5+ years of experience, including 2+ years executing multi-channel campaigns.
  • Proven cross-functional partnership experience planning and delivering multi-channel marketing (e.g., email, owned digital) from strategy through execution.
  • Demonstrated ability to take initiative, balance multiple campaigns at once, and drive results in a fast-paced environment.
  • Strong program/project management skills, with the ability to manage multiple priorities and timelines.
  • Experience operating in a rigorous controls environment, ensuring marketing activities meet legal, risk, and compliance standards.
  • Analytical thinker who enjoys the challenge of trying new things and embraces change.
  • Willingness to challenge the status quo and drive process improvements, identifying opportunities to streamline execution and strengthen controls.
  • Comfortable building presentations and delivering updates to key stakeholders.
  • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
  • Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
  • We also offer a range of benefits and programs to meet employee needs, based on eligibility.
  • These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
  • Additional details about total compensation and benefits will be provided during the hiring process.

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