Responsibilities

• Own positioning end-to-end: Define how we talk about products and features. You will sharpen the messaging, build the proof, and make sure every external facing surface tells a coherent story.
• Lead product launches: Architect launches that land. Pick the moments that matter, build the narrative arc, line up the customer references, brief the analysts, and equip the field. You know what a great launch looks like and you've run them before.
• Build the buyer surfaces: Buyer facing landing pages, ROI frameworks, vertical specific narratives, customer outcomes, named reference stories. The website and content library should serve buyers as well as they serve developers.
• Deliver content that sales actually uses: Decks, battle cards, objection handling, competitive intel, pricing positioning. Talk to AEs every week. Build the materials they will actually use in a live deal.
• Productize customer proof: Turn customer wins into structured outcomes led case studies, video, webinars, conference talks, and peer referral motion. Operationalize the reference machine.
• Drive vertical strategy: Industrial, logistics, aerospace and defense, automotive, energy, healthcare. Help decide where to lean in, then build the vertical-specific messaging, content, and field motion to win there.

Requirements

• You've owned positioning end-to-end. Not just executed someone else's narrative. You've sat in front of the whiteboard, talked to 30 customers, written the messaging house, gotten leadership aligned, and rolled it out across the company. You can show us examples.
• You've led product launches that moved the needle. You can name specific launches, what your role was, what the inputs were, and what the result was. You sweat the inputs because you know the difference between a launch that lands and one that disappears.
• B2B experience. You've marketed to B2B buyers with $150K+ ACVs and complex sales cycles. You understand how Heads of AI and C-suite buyers make decisions, and you've built materials for each.
• Technical fluency. You should be comfortable in a technical conversation. Computer vision, ML infrastructure, or developer tools background is a strong plus.
• Excellent writer. Crisp, plain, specific. You can write the deck, the landing page, the email, and the script for a sales call. You cut filler.
• Sales partnership instinct. You like working with sales. You know how to embed with the field, attend deal reviews, learn what's actually winning, and bring it back into marketing.
• High output, low ego. You will move fast across a lot of surfaces. You will get feedback from a lot of people. You build the work, hold the bar, and ship.

Preferred

• Computer vision, ML infrastructure, or developer tools background is a strong plus.

Benefits

• $3500/yr Travel Stipend to travel anywhere anytime to work alongside other Roboflowers.
• $350/mo productivity stipend to spend on things that make your work environment more productive, like high speed internet at home or a co-working space.
• Cover up to 100% of your health insurance costs for you and your partner or family.
• Equity in the company so we are all invested in the future of computer vision.