Product Marketing Manager, YouTube Youth

San Bruno, CA (On-site)

$142K/yr – $205K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own the youth product marketing story by shaping strategy, messaging, and cross-functional alignment to drive audience impact across parents, key opinion formers, and youth.

  • Lead strategy and positioning for youth features and set marketing goals and value props.
  • Influence roadmaps across Product, Public Policy, Comms, and Partnerships to coordinate campaigns and priorities.
  • Turn data and insights into campaigns that solve problems and improve engagement across channels.

Job Description

Responsibilities

  • Drive the product marketing strategy for YouTube’s Youth product features and help set the marketing goal, value prop, messaging and positioning.
  • Act as an expert for our audiences across parents, key opinion formers, and youth, providing strategic input into roadmaps and informing our marketing strategy.
  • Develop and execute marketing campaigns and initiatives to accomplish goals by leveraging various channels.
  • Understand the detailed insights and big picture implications to help solve problems.
  • Influence complex cross-organizational collaborations across Product, Public Policy, Comms, and Partnerships.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  • Experience managing cross-functional or cross-team projects, including stakeholder relationships with product and business leadership.

Preferred

  • Experience working in a multicultural, global environment.
  • Ability to translate complex data into actionable marketing strategies and creative insights.
  • High energy, resilient ability to work on multiple projects simultaneously in a fast-paced, results-oriented, dynamic environment.
  • Comfortable with navigating ambiguity and complexity.
  • Can develop insights-driven strategy, ideas, and recommendations with varying degrees of information.
  • Exceptional analytical, communication, and presentation skills.
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ZWE
29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37