WorldWide Electric Corp

Product Marketing Manager

USA (On-site)

$118K/yr - $120K/yr (Est.)Mid Level7+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end product lifecycle leadership for gear-related products, coordinating strategy, GTM, and cross-functional delivery.

  • Must-have: 7–10 years in product marketing/management with deep gearbox market knowledge.
  • Standout: Proven ability to lead cross-functional teams and drive GTM initiatives.

Job Description

Responsibilities

  • Product Lifecycle Ownership
  • Develop and lead standards for Product Management and practices for gearing.
  • Lead the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch processes, to ensure that the business is meeting customer needs.
  • Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.
  • Analyze product requirements and develop appropriate programs to ensure they are met.
  • Develop and lead standards for Product Marketing Materials and sales tools that focus on linking product features to customer benefits.
  • Lead product marketing content development and deployment to create compelling messages that go beyond product features and speak to customer benefits.
  • Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning.
  • Maintain a development plan for resourcing and coordinated campaign planning.
  • Be a contributing member of the business staff and a key member of the Go-To-Market leadership team.

Requirements

  • Minimum 7–10 years of experience in product marketing and management in gearing.
  • Must have a deep product and market understanding of gearboxes and channels to market.
  • Proven success in overseeing all elements of the product management and development lifecycle.
  • Experience in creating strong, engaging, and informative marketing copy and content through multiple media formats with aid from the WWE marketing staff.
  • Proven track record of developing, leading, and executing successful product marketing strategies.
  • Superb leadership abilities with strong decision-making skills.
  • Ability to effectively assign responsibilities and hold cross functional team members accountable.
  • Employees must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
  • EOE Minorities/Females/Disabled/Protected Veterans Drug-Free/Tobacco-Free Workplace