Responsibilities

• Support the go-to-market strategy for WebPT's product portfolio across the rehab therapy market.
• Work cross-functionally to support the go-to-market strategy for new solutions and feature launches, contributing to planning and execution.
• Partner with Marketing to help develop product positioning, buyer personas, and differentiation messaging that supports the selling process. Support marketing campaigns and events, including tradeshows and webinars.
• Enable the Sales and Success teams to win. Help ensure they understand the messaging, positioning, and pricing in the market, and can articulate the value of WebPT's solutions.
• Competitive Intelligence: Research and maintain up-to-date competitive intelligence across WebPT's product lines, with a particular eye on how AI is reshaping the competitive landscape. Understand what competitive offerings exist in the market and help develop strategies to compete successfully.
• Support win/loss analysis efforts by gathering and synthesizing data on why prospects choose WebPT or a competitor. Contribute findings to improve acquisition and retention campaigns and inform the product roadmap.
• Analyze market and Member feedback to make suggestions on how to best position and communicate our software offerings to meet Member expectations and increase product usage.
• Collaborate with Product Management to share findings from market research and contribute to roadmap discussions.

Requirements

• Two to three years of previous B2B SaaS product marketing experience, preferably in the software/tech industry.
• Familiarity with the rehab therapy market or a strong interest in developing deep expertise in the space.
• A genuine curiosity about how AI is evolving and a strong desire to embrace AI tools and communicate their positive impact on the clinicians and practices we serve.
• Bachelor's degree in marketing, business, or a related field — or equivalent years of experience.
• Experience supporting product positioning and competitive analysis.
• Exposure to building and executing go-to-market strategies.
• Experience collaborating effectively across functions like sales and product management to achieve results.
• Experience working with cross-functional Marketing teams to deliver programs.
• Excellent communication skills, both written and verbal. Must be comfortable presenting to groups.
• Be a team player and work well with a highly collaborative team.

Benefits

• Ample Time Off for fun and rest
• Work from nearly anywhere in the US
• Time Off to make an impact through volunteering
• Multiple Employee Resource Groups (ERGs)
• Health, Dental, Vision, 401k, HSA, any many other benefits
• Authenticity and Acceptance