Responsibilities

• Conduct ongoing market analysis including segmentation, sizing, customer needs, and economic dynamics to inform GTM strategy.
• Own and evolve data-driven segmentation frameworks incorporating behavioral, economic, and customer experience insights to prioritize markets and tailor strategies.
• Define clear, differentiated value propositions that articulate both business and resident experience benefits.
• Develop market specific positioning that reflects competitive dynamics and WASH’s unique service and experience model.
• Partner with finance and sales to develop pricing strategies, deal structures, and approval frameworks for long-term multifamily contracts.
• Align pricing and packaging with delivered experience and customer expectations to support retention and long-term value.
• Partner with Experience Design and VoC programs to incorporate customer journey insights, pain points, and experience quality signals into GTM strategy.
• Ensure alignment between marketed value, pricing, and delivered experience.
• Translate customer experience insights into messaging, proof points, and commercial narratives that resonate with property managers and owners.
• Equip sales teams with clear product narratives, competitive battlecards, pricing guidance, and market insights to improve win rates.

Requirements

• 5+ years of experience in product marketing, go to market strategy, or market strategy roles.
• Bachelor’s degree in business, economics, marketing, or a related field.
• Experience owning pricing strategy, competitive intelligence, and market-level GTM planning.
• Experience supporting complex, long-cycle B2B or B2B2C sales motions, ideally with multi-year contracts.
• Strong analytical skills with experience translating complex datasets into actionable insights.

Preferred

• Experience in multifamily, property management, facilities services, or related industries.
• Experience in route-based, field service, or distributed operations businesses.
• Experience working across geographically distributed markets.