Responsibilities

• Work with Virtuous GM’s on overall product positioning and messaging framework, the throughline across every product.
• Run competitive intelligence: track competitors, keep battlecards current, and brief sales on how to win specific deals.
• Build out ideal customer profiles and buyer personas across our nonprofit segments (faith, human services, healthcare, higher ed, K-12).
• Partner with leadership on pricing and packaging conversations, bringing the market and customer view to the table.
• Run win/loss analysis and customer interviews to keep messaging grounded in what's actually true for buyers.
• Weigh in on how customer communications get segmented across the lifecycle, who hears what, and when.
• Keep a pulse on roadmap prioritization by business unit so your messaging never lags the plan.
• Contribute to GTM launch coordination across Product, Sales, Success, and Support.
• Weigh in on the launch package handoff to Marketing before anything ships.
• Contribute the product marketing narrative to company-wide all-hands announcements.

Requirements

• 4+ years in product marketing, content marketing, or a hybrid marketing/creative role, ideally at a B2B SaaS company.
• Experience owning competitive intelligence, win/loss analysis, or buyer persona work, not just writing per-release talking points.
• A portfolio that shows both sides of this job: messaging and positioning work, alongside finished assets you actually built, videos you edited, graphics you designed, pages you shipped. We’re looking for candidates who love showing their hands-on craft alongside their strategic thinking.
• Hands-on comfort in design and video tools: Figma, Canva, Claude, Adobe Creative Suite, Premiere, VEED, or Descript. You should be able to open one tomorrow and produce something usable.
• Strong copywriting instincts and the range to shift tone across email, web, sales decks, and video scripts. You should be able to write strong copy with just you and a keyboard.
• Real experience owning a launch start to finish, including project management, messaging, and assets.
• Solid project management chops; you can run multiple launches at once without dropping a ball.
• Bachelor's degree in marketing, communications, design, or a related field, or equivalent experience.
• Bonus: you know the nonprofit sector or fundraising technology.

Benefits

• Market competitive pay leveraging Carta data
• Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
• 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
• We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO
• Supportive time off including paid volunteer days and company holidays
• Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
• 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
• We pride ourselves on Community and host exciting company outings and events.