Responsibilities

• Product Positioning and Messaging - Develop product positioning, messaging, and value propositions that clearly communicate customer benefits and competitive differentiation.
• Translate complex technical capabilities into compelling narratives tailored to government, defense, and national security audiences.
• Analyze competitive offerings and market dynamics to inform product strategy and positioning.
• Partner with Product Management and Engineering to understand product roadmaps and align commercialization strategies.
• Develop buyer personas, use cases, and customer journey maps to support product and marketing strategies.
• Create and maintain messaging frameworks aligned to customer missions, acquisition priorities, and operational challenges.
• Ensure consistency of messaging across campaigns, sales materials, digital channels, events, and executive presentations.
• Content, Thought Leadership, and Sales Enablement - Develop customer-facing materials including presentations, solution briefs, white papers, sales playbooks, case studies, demos, and videos.
• Equip sales teams with the tools, training, messaging, and competitive insights needed to effectively position solutions.
• Drive development of product-focused content across digital, social, web, and industry channels.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field.
• 10+ years of experience in product marketing, product management, solution marketing, or related roles.
• Demonstrated experience supporting government, defense, aerospace, national security, or highly regulated B2B technology markets.
• Experience developing product positioning, go-to-market strategies, and launch plans for technical products or solutions.
• Strong ability to translate complex technologies into clear, compelling customer value propositions.
• Experience collaborating alongside Product teams, Engineering, Business Development, and executive leadership groups.
• Knowledge of government procurement processes, acquisition cycles, and defense market dynamics.
• Analytical, research, and competitive intelligence skills.
• Strong written, verbal, and presentation skills, including executive-level communications.
• Experience developing sales enablement tools and customer-facing product content.

Preferred

• Active U.S. Security Clearance or ability to obtain one preferred.